Definition of ROCE

ROCE is an economical rate that measures a company’s productivity and the performance with which its economic commitment is applied.

Brief Explanation of ROCE

Consider two organizations, Alpha and Beta, which operate in the same industry sector. ROCE is a useful measurement for evaluating productivity across organizations based on the amount of economic commitment they use. Alpha has EBIT of $5 thousand on revenue of $100 thousand in a given season, while Beta has EBIT of $7.5 thousand on revenue of $100 thousand in the same season. But before committing, look at your time and money applied by both organizations. It is especially useful when you compare the performance of organizations in capital-intensive areas such as resources and telecommunications. This is because, unlike return on equity, which only examines productivity related to a company’s common value, it views economic debt and other obligations. This provides a better indication of economic performance for organizations with significant economic debt. On the face, it may appear that Beta should be the superior economic commitment since it has an EBIT edge of 7.5% compared with 5% for Alpha.